Statistics · Lorenne Calder · 11 November 2026
Usage rights and whitelisting
Reuse of the work is a second price. A month of ads on someone else’s handle is a different line again.
The average collaboration with no usage rights was $221.2
The average collaboration with usage rights was $307.2
The two averages differ by $86.2
The low end of a general 30-day price for ads on a creator’s handle was $150.7
The high end of that general 30-day price was $400.7
| Line | Figure |
|---|---|
| No usage rights | $221 |
| With usage rights | $307 |
| Difference of the averages | $86 |
| Headline lift, as written | 39.91% |
The section headlines the lift as 39.91%. The two averages differ by $86. Eighty-six dollars is not 39.91% of $221. I will not pick the headline or my division as the real lift. The dollars are the evidence. A brand that wants to reuse the work beyond the original post is buying a second thing, and on this marketplace that second thing showed up as a higher average. A creator who gives the reuse away inside the base fee is donating an asset the buyer’s own data says they pay for.2
| Who | What was printed |
|---|---|
| General price, low | $150 |
| General price, high | $400 |
| Influencers, floor stated | $1,000 and up |
| Network size, as written | 525 and up |
Whitelisting here means running paid ads from the creator’s handle, with the brand’s budget and targeting. It is not the usage-rights line above, even though people say “usage” for both. The general 30-day range is $150 to $400, across a network put at 525 creators and up, with discounts sometimes at 60 and 90 days. The $1,000 figure is a floor they attribute to many influencers, or a percentage of ad spend. It is not a mean, so the bar stops at the floor they wrote. I will not invent a typical creator inside the $150 to $400 range.7
On one clothing account, whitelisted ads had a CPA of $28.94.7
The same account’s CPA, excluding those ads, was $47.38.7
Those ads were 8.01% of that account’s spend.7
That CPA pair is one men’s clothing account, in a piece updated in 2026. It is not a law of the ad platform, and I will not put it on the chart. A single drop is a terrible number to paste into someone else’s fee. If the ads work, the creator who lent the handle is part of why. Pay the rental for the days you use it. If they do not work, you still owed the rental you agreed.7
Do not add these charts together. $307 is an average collaboration that included usage rights. $150 to $400 is a 30-day whitelist range from a different network. A 2024 survey of 250 creators says the same thing without a dollar: longer rights and whitelisting command more, and it does not pretend one percentage fits every contract. Say the object. Organic repost, paid ads on the brand’s page, paid ads on the creator’s page, and how many days. Those are different sales.267
Nothing on this magazine prices the rights for the person on the card. I can show you the audience and the ratio. I cannot show you whether last year’s contract included a month of the handle. Name the rights. Name the days. Name the handle. Then agree. I have been the person who found the reuse later, in an ad I did not know I had sold. I will not book the next one for you.
A marker is a reference on the sources page. The publisher, the year, and the address live there. None of these figures is a fee for a person in the directory, and nothing on this page books the work.