Lorenne Calder · 11 November 2026
A short list is how you finish the argument
A list that tries to hold everyone stops being a list. It becomes a directory, and I already keep one of those.
Journal
Notes I am willing to sign.
Three arguments about a short list, a ratio, and how a name gets in. They are not a rate card, and they are not a roundup.
Lorenne Calder · 11 November 2026
Engagement is a ratio, and a ratio is not a fee
A percent is not a verdict. It is one number divided by another, and it behaves like it.
Lorenne Calder · 11 November 2026
How a name gets into my directory
A row gets in because it was public and I could read it. Not because I was persuaded, and not because anyone applied.
The figures
Quotable figures. The marker on a number is the reference, and the reference lives on the sources page. None of this is a price for a person in the directory.
Lorenne Calder · 11 November 2026
Influencer earnings
50.71% of the creators in one survey earned $15,000 or less.
Lorenne Calder · 11 November 2026
Influencer rates by platform
Brands paid $212.21 on average for Instagram.
Lorenne Calder · 11 November 2026
Nano and macro engagement
Nano Instagram accounts sat at 1.73% on one count of likes and comments over followers.
Lorenne Calder · 11 November 2026
UGC creator fees
Brands paid $177.68 on average for user-generated content.
Lorenne Calder · 11 November 2026
Usage rights and whitelisting
The average collaboration with usage rights was $307.