Statistics · Lorenne Calder · 11 November 2026
UGC creator fees
A marketplace average for the file is not a Reel rate from a 250-person survey.
The asking price for user-generated content averaged $198.06.2
Brands paid $177.68 on average for user-generated content.2
The gap they print between those two is $20.38.2
A tight gap means buyers and sellers on that marketplace were already near each other for this kind of work. It does not mean a UGC video is worth $177.68 in every niche, city, and usage window. The directory does not store a price. If a profile says UGC, that is the word on the card. It is not a quote.2
| Followers | Low | High |
|---|---|---|
| 0–5,000 | $150 | $475 |
| 5,000–25,000 | $500 | $850 |
| 25,000–50,000 | $1,200 | $1,750 |
| 50,000–75,000 | $2,000 | $2,700 |
| Followers | Low | High |
|---|---|---|
| 0–5,000 | $150 | $500 |
| 5,000–25,000 | $350 | $750 |
| 25,000–50,000 | $750 | $1,500 |
| 50,000–75,000 | $1,000 | $3,000 |
At 50,000 to 75,000 followers, the high end of the reported Instagram Reel rate was $2,700.6
I am not averaging the low and the high into a midpoint. A midpoint would be my invention. The range is the honest shape of 250 answers, from Black creators who were asked what they charge. Do not mash it into the marketplace average. $177.68 is what brands paid for a line item filed as user-generated content. $2,000 is the floor those creators gave for an Instagram Reel at 50,000 to 75,000 followers. A Reel posted by the person who has the audience is not the same deliverable as a file a brand can run without that following.26
I keep a UGC subject in the directory because people used the word. I order that page by engagement, then views, then followers. I do not grade the films, and I do not attach either price book to a username. If you are buying the file, ask what is included before the rights. If you are buying the Reel and the audience, say so. The next page is the second price. Folding it into the base, and then calling the sum “the UGC rate,” is how both sides leave the call angry.
A marker is a reference on the sources page. The publisher, the year, and the address live there. None of these figures is a fee for a person in the directory, and nothing on this page books the work.