50.71%
Influencer earnings
50.71% of the creators in one survey earned $15,000 or less.
Statistics
Figures worth quoting.
Lorenne Calder. One sentence, one number, and the chart or the table that matches it. The marker goes to the sources page. I do not average two publishers into a third number, and I do not attach any of this to a name in the directory.
$212.21
Influencer rates by platform
Brands paid $212.21 on average for Instagram.
1.73%
Nano and macro engagement
Nano Instagram accounts sat at 1.73% on one count of likes and comments over followers.
$177.68
UGC creator fees
Brands paid $177.68 on average for user-generated content.
$307
Usage rights and whitelisting
The average collaboration with usage rights was $307.