The order, the shelves, and the silences.

Order

Subject pages, place pages, lists, and a subject in a place are ordered by engagement, then by average views, then by followers. Nulls go last. A tie falls to the username, so the page does not shuffle between reads. The source lists did not store a rank number. The position you see is mine, and the number beside a name is that position, not a score I computed in private and not a booking. I put engagement first because followers flatter scale and views flatter a hit. The ratio is the least impressed of the three. It is still only a ratio. It is not a fee.

Engagement is the percent printed on the card. I did not rebuild it from posts. A rate above 100% is shown as recorded and kept off the lead of the issue. I will not let a broken column pick the cover. The lead also asks for a name, a picture address, an audience split, followers, views, and a median gap that is a real number inside a sane band. If the table cannot support that person, the slot stays empty.

The median

When the comparison with the median is a short number, such as +13% or −40%, I show it. When it is a sentence, I omit it. A sentence in that column would be a claim. The value 300%, and the mark 300%+, sit on far too many rows to be a measurement. Hundreds of people did not all land on the same miracle. I treat them as the printed ceiling. The median tool leaves the ceiling out. A profile still shows the characters, and says they are capped. If you are ranking people by how far they sit ahead of the middle, drop the ceiling or you will crown a printing limit and then pay it.

Shelves

Follower counts are also grouped into shelves I named myself. They are not a grade, and they are not the usual nano, micro, and macro cuts. A shelf tells you the size of the room. Price the room that is there.

• Margin. Under 5,000 followers. A small room. Price the room that is there.
• Column. 5,000 to 24,999 followers. Enough of a room to be specific about.
• Feature. 25,000 to 99,999 followers. The room is big enough that the ratio starts to matter.
• Cover. 100,000 to 999,999 followers. A large room. A large room can still be quiet.
• Issue. 1,000,000 followers and above. The count is the headline. Read the views before you pay for the headline.

A row with no follower count is uncounted. It stays in the directory. I do not force it onto a shelf to make the chart look finished.

Subjects

The subject line is often a short phrase, and sometimes a scrape that kept the rest of the page. I cut the tail at the first sign of that scrape. I then drop trailing words that only name the job: creator, content creator, influencer. Ampersands become “and”. Capitals are ignored. A department page opens when at least 2 people share what remains, and the remainder is still a short phrase. The fullest subjects have a note I wrote. Smaller ones get a line made of the count and the date. A personal slogan that never repeats does not become a department. It may still appear on the person, if it is short enough to read as a line. A subject is the line they used. It is not a package.

Places

A location is split on commas into a city, sometimes a region, and a country. A country page and a city page open at 2 people. The city page is one exact location line. The country page includes every line that names that country, including towns too small for a page of their own. Strings that are not place names, and places under the floor, stay on the person and in search. I would rather omit a junk page than publish one. A place is what the card said. It is not proof they will answer from there, and it is not the audience’s country.

Subject and place

When the same people share both a subject and a place, and that pair has at least 2 people, the pair has its own ranking. The title names the subject and the place. The order is the same one: engagement, then average views, then followers. A pair below the floor does not get a URL. I do not invent a subject, a city, or a combination the rows do not already contain. A race or an ethnicity is not a ranking. If you needed “beauty in a city” and the pair is not here, the rows did not clear the floor. I will not pad it.

Lists

A list is a public page that named a set of people. I title it with the subject or the place, and I say what the page is. I do not reprint the source’s label when that label was a pitch. Lists whose slug is only a race or an ethnicity are not published. There is no filter for ethnicity, gender, or age. Gender and age, when present, are audience charts on the person.

What I do not measure

I do not have prices, packages, reviews, or a split of followers by network. I do not have a private graph of similar people. “Others who used the same line” means the cleaned phrase matched. I do not score authenticity, and I do not predict a fee. Pictures are loaded from the public addresses on the row. If one fails, you get initials. A missing figure is missing evidence. It is not a zero, and it is not a compliment.

The updated time is when the row was read, not when the person last posted. Counts on the pages are counts of rows, not a claim about the size of a profession. If you quote me, quote the name, the figure, the date, and the link.

The shelves I read

The sources page is the method for reading a card, and the quieter note there names the public directories the rows were taken from. The catalog’s public name is the Public Influencer Directory and Creator Database. I show the statistics on the card. I do not sell an inbox, and I do not invent a biography.